Create branding and marketing collateral for both print and web. Design websites, landing pages, e-blasts, brochures, annual reports, retail signage and event graphics. Convert print publications to mobile formats. Clients include MTV Networks, Viacom, BET, URBN FLRT, Elena Rubin Skincare, Culinary Walks, Goldfarb Abrandt Salzman & Kutzin, Joseph Koelbel Architecture and Infinity Financial.
Create Powerpoint presentations which enable account teams to create new presentations from templates, effectively utilizing the graphic assets established by the creative teams.
Freelancing at Viacom since 2009, Jeff has become the primary art director for an expanding diversity network throughout the corporation, headed by the Office of Global Inclusion. Supporting numerous international operations, Jeff creates logos, all forms of print & web marketing, including posters, postcards, invitations, press-kits, brochures, business cards, landing pages and email newsletters. CURRENT
In the last few years I’ve been writing songs and playing at open mics on a weekly basis. Now that I have a collection of original music, my goal for 2015 is to book more solo shows and record my first album, called Leaving Camptown. You can hear my songs here.
Created layouts, cover art and all display graphics for The Hospitalist, a monthly trade magazine published by Wiley and Sons. 2011-2013.
Design sales media and “advertorials” for promotional art department. Jan 2005 – March 2005.
Executed all phases of pre-press in Quark, InDesign, Illustrator, Photoshop and FTP. Built mockups and created presentation graphics for PowerPoint and Flash. July 2005 – March 2011.
Designed illustrated volume on future building strategies in Lower Manhattan. Sept 2003 – Jan 2004.
Instructed “Introduction to Computer Graphics,” covering Quark, Illustrator, Photoshop, InDesign and Flash. Sept 2003 – May 2005
Designed transportation report for Lower Manhattan. Drafted maps, brochures and PowerPoint presentations. Dec 2002 – April 2003.
Traveled nationwide to lead three-day intensive seminars in Quark, Illustrator, Photoshop, InDesign, and Flash. 2002-2004.
I began my NYC graphics career as a freelance production artist and art director in numerous Madison Avenue studios, such as Saatchi & Saatchi, Foote Cone & Belding, DesGrippé Gobé, DePlano and Badalato-Ginsberg. I absorbed industry graphics standards while working on pharmaceutical and banking accounts alongside experienced art directors, account managers, pre-press/mock-up magicians. My Quark, Illustrator & Photoshop skills blossomed in these demanding studio workflows, igniting a lifelong hunger for software expertise, and allowing me to find employment in production while my portfolio was filling out. As I commuted back and forth from Brooklyn, moving from project to project, I began to believe in the Woody Allen quote that 80% of life is showing up,…adding Quark skills and a fresh shirt to the formula. 2000-2005.
I’m not sure why I ever stopped doing this. Employed for three years by the Israel Antiquities Authority, I directed archaeological salvage excavations throughout Israel. Managed a crew of workers, led surveys, created maps, analyzed pottery, drafted site plans and published excavation reports. Plus they gave me a Jeep. 1993-1996.
Canvased in the hilltowns of the Pioneer Valley for Greenpeace during college breaks out of the Amherst, MA office. (1988-1992)